One thing about being in the events industry is that there is never a dull moment. The minute you get all the Christmas and New Year parties and events out of the way, and the decorations come down, then no sooner is it time to dig out those wellies and waterproofs in time for festival season.
Another six months of music, food, entertainment, camping and mud (let’s not forget the mud). Oh and the queues for those dreaded toilets. It’s all part and parcel of the festival appeal, and if you’re an organiser or a fun seeker, you can’t deny festivals are big fun and big business!
Anyone who works in events will know that festivals are the Holy Grail when it comes to creativity, personally the bigger the event the more I enjoy being part of the management team.
So how do we create that “hands in the air, like you just don’t care” moment for the festival goers? Well, I can assure you it’s not all pixie dust and fairy wings…
To start with you will need a vision, some good investment and a venue. Putting on a festival costs money and even if you start with a mini festival you will need funding. You probably won’t break even until the festival is in its 3rd year and profits should slowly drip in by year 5.
Consider being part of an established festival to gain some experience before even contemplating your own event.
Volunteering to help a committee is a great first experience, providing opportunities for you to join in the brainstorming where everything is considered from bands to bunting, take part by getting creative, draw sketches of how it will be laid out, what it would include, and think about who you want going to it. Will it be aimed at families, golden oldies, techno, rockers or the old hippy bloke down the road? Find your niche, your demographic and your theme. Don’t be shy, share your ideas.
If you are holding your first festival having specific roles is really the only way forward, otherwise, you will constantly be moving in circles and getting nowhere fast. You will need at least 3 main roles: Promotions Manager, Logistics Manager and an Entertainments Manager.
All roles are equally important, Promotions being responsible for advertising and getting in a footfall, Logistics making sure the event is set up and running smoothly and Entertainments ensuring there are bands, DJs and amusements because it would be a pretty boring festival without these!
Think about the finale, will you mark the end of the festival with a headline act or firework display? The possibilities are endless.
Everyone here at Event Buddy are well into the festival mood and will spend the next few months trying to look calm and collected, while in reality, we will be pedalling like mad to fit everything in, but at the end of the day, festivals are an event organiser dream its one of the best feelings to stand back and watch hundreds, possibly thousands of people enjoying themselves and thinking……we did that.